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AI Visibility Tracking

AI visibility tracking shows you how AI assistants talk about your brand. ReachLLM runs your tracked prompts against each enabled AI platform on a schedule, analyzes every answer, and turns the results into scores, trends, and source intelligence.

How tracking works

Section titled “How tracking works”
  1. You track prompts. Prompts are the questions users ask AI platforms that you want to be visible for. They are generated automatically from your brand analysis, and you can add, edit, or archive your own. See Working with prompts.
  2. ReachLLM runs them on a schedule. Each tracked prompt runs against every enabled AI platform daily or weekly, depending on your settings.
  3. Every answer is analyzed. ReachLLM checks each response for mentions of your brand and your competitors, classifies the sentiment of each mention as positive, neutral, or negative, and records which sources the platform cited, including whether it cited your own domain.
  4. Results become metrics. The analysis produces your Visibility Score, Share of Voice, Average Rank, sentiment distribution, and citation rate. For the exact math behind each metric, see Understanding the scores.

Platforms

Section titled “Platforms”

Pro and Scale plans include four AI models: ChatGPT, Google AI Overviews, Perplexity, and Gemini.

You can extend coverage with model add-ons, billed per month:

Add-on Pro Scale
Google AI Mode $50 $250
Microsoft Copilot $50 $250
Claude $200 $1,000

See Plans and pricing for full plan details.

The results tabs

Section titled “The results tabs”

The Brand Visibility page organizes results into five tabs:

  • Overview: your headline metrics across platforms, including Visibility Score, Share of Voice, and rank.
  • Sources: which domains AI platforms cite in their answers, the content types behind those citations, and a source detail view for each domain.
  • Sentiment: how mentions of your brand are classified (positive, neutral, or negative), with distribution and drivers per platform.
  • Query Fanout: the related queries platforms explore when answering your prompts.
  • Responses: the raw answers from each platform, so you can read exactly what was said.
Section titled “Trends over time”

Trends charts show how your score, share of voice, and rank change over time, per platform and per brand versus competitors. Use them to confirm that your optimization work (content, GEO fixes, outreach) is moving the numbers.

Managing competitors

Section titled “Managing competitors”

Competitors are auto-discovered during brand analysis, and you stay in control of the list:

  • Add or remove competitors at any time.
  • Add aliases for alternate spellings so mentions are matched correctly (for example, an abbreviation or a common misspelling of a competitor name).
  • Remove wrong mentions. If a response was matched to the wrong brand, you can remove that mention and ReachLLM recomputes your metrics from the stored responses.

Next steps

Section titled “Next steps”